B2B Software Brand Evolution
Evolve from startup brand to enterprise-ready platform while maintaining authenticity.
Context & Objectives
Client Profile
Growth-Stage B2B Software
Challenge
Evolve from startup brand to enterprise-ready platform while maintaining authenticity.
Production Used
Approach & Team
Strategic Approach
Our team leveraged the Brand Platform Refresh framework, focusing on rapid implementation and measurable outcomes. The approach emphasized data-driven decision making and iterative improvement.
Team Composition
Assembled a specialized pod with domain expertise and proven track record:
Detailed Outcomes
Brand recognition: 340% increase in aided awareness [verify]
Lead quality: 65% improvement in MQL scoring [verify]
Sales cycle: 25% reduction in enterprise deal timeline [verify]
Employee advocacy: 90% internal brand alignment score [verify]
Timeline & Process
Total duration: 7 weeks from kick-off to final deliverable handoff. Project completed on schedule with all acceptance criteria met.
""The brand platform gave us the confidence to compete at enterprise level. Every stakeholder finally understood who we are.""— CEO, B2B Software Platform